From Conception To Completion | Bronner’s Annual Design Series

From Conception To Completion | Bronner’s Annual Design Series






“The years teach much the days never knew.” -Ralph Waldo Emerson 1974. That was the inception of Bronner’s annual-design ornament series. Twenty-nine years after Wally’s start in the business and 43 years later, the collection is still growing strong. And the process? The history? Take a look …

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Five Things Baseball Teaches Us About Life

Five Things Baseball Teaches Us About Life






I work here at Bronner’s among some really passionate baseball fans. Most of them love the Detroit Tigers. Some call another MLB (Major League Baseball) team their favorite. Others have enough love for multiple teams! All have plenty of love for their children’s or grandchildren’s school and summer-league teams. Yes, baseball is still America’s great pastime!   The game has been played in the U.S. since at least the early 1800s if not earlier.  When the New York Knickerbockers baseball club formally organized in 1845, they wrote down

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From Conception To Completion | Bronner’s Bavarian Parade Floats

From Conception To Completion | Bronner’s Bavarian Parade Floats






Before he became widely known as “Mr. Christmas,” he enjoyed the title of “signtist” (also known as a “signtologist”), a catchword coined by sign painters of the time to describe their craft. That background in sign painting and window and booth displays made the addition of float design a natural extension for store originator Wally Bronner!

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From St. Nicholas to Santa Claus: A Tradition of Giving

From St. Nicholas to Santa Claus: A Tradition of Giving






The concept of the American Santa Claus originated with St. Nicholas, who was born in Asia Minor about 280. He was known as a kind, benevolent man and made a saint because of his generosity. In honor of St. Nicholas, December 6 became the traditional day in Europe for the exchange of Christmas gifts and the beginning of the holiday season. Dutch immigrants to the United States brought with them their version of the gift-giving St. Nicholas, known as “Sinter

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A Thanksgiving Story: The Silent Night Memorial Chapel

A Thanksgiving Story: The Silent Night Memorial Chapel






The late Wally Bronner was holding on to that snippet of land just south of Bronner’s CHRISTmas Wonderland for something special, very special. People offered to purchase that corner of Bronner’s property where M-83 (Gera Road) met Weiss Street. “It would be perfect for a gas station or convenience store,” they said. But Wally had something else in mind. Something he could build in thanks to God for His blessings on the World’s Largest Christmas Store.

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Your Dream Job?

Your Dream Job?






What is YOUR dream job? A position that would rake in boatloads of cash? Or maybe a favorite hobby turned into a full-time job? A job where you’re surrounded by things you love, like working at a library, surrounded by books; a coffee shop, surrounded by your favorite brew; or better yet, selling ornaments, lights and more at Bronner’s, surrounded by Christmas?! What does a job at Bronner’s look like, you ask? In the early days of Bronner’s Christmas Decorations, the

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Wally Bronner’s Decorative Life

Wally Bronner’s Decorative Life






Originator Wally Bronner’s fledgling sign-painting and decorating business established in 1945 flourished. His signs and displays in his aunt’s grocery windows attracted the attention of other businesses and industries. Before long, they asked the young artist to prepare displays and signs for them. (“Signtists” and “signologists” were the catchwords that sign painters used to describe their craft.) From the beginning, the business established by the young sign painter was officially named Bronner’ Display and Sign Advertising.

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Originator Wally Trained Early in the Business World

Originator Wally Trained Early in the Business World






Bronner’s CHRISTmas Wonderland’s late originator, Wally Bronner, received early training in the business world. “Summer vacations from school were full of activity for me during the years at St. Lorenz (grades 1-8). I did errands and clerked at Hubinger’s Grocery Store through the year, but on summer Thursdays I had an additional job. I made bicycle deliveries of loaves of homemade bread. Sometimes the generous customers even gave me tips. I kept a spiral notebook, entering each date, customer and

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